White Label Dating provided the site with a fully managed backend system – including payment processing, customer care, in-house retention and moderation teams, technical support, access to a huge database of UK members to help pre-populate the site at launch and an in-house member engagement team – but also a highly flexible template which allowed Global Radio to seamlessly integrate Smooth Singles with their other brand assets.
While White Label Dating took care of everything behind the scenes, Global Radio were able to focus on bringing their dating brand to life.
The pair have been friends for years, but are they taking their relationship to the next level?
It's not unusual for a man and a woman to go out on the town together but when it's Tom Jones and Priscilla Presley, tongues start wagging.
"It really is early days but they get on so well." Tom and Elvis were friends back in the day with the pair even holidaying together at one point.
Utilising their existing marketing channels, Global Radio promoted Smooth Singles online and on-air, using the site as a way of further monetising their audience.
To cater for its older demographic, Global Radio also launched Smooth Singles 50 last year, a site dedicated to the older cross-section of their readership.
After I spotted David's profile on the site, I decided to get in contact.
The attraction was mutual: David said he was instantly drawn to my "striking" eyes!